Lava has launched the Shark 2 Pro in India, a budget smartphone priced under Rs 17,000 with a 50MP AI camera and a 5,000mAh battery. The phone arrives in two variants and targets buyers looking for a feature-packed device on a tight budget.

The Shark 2 Pro is part of Lava's push to reclaim space in India's crowded sub-Rs 17,000 segment, where it competes with offerings from Samsung, Realme and Xiaomi. The company has been leaning on clean software and aggressive pricing to win back domestic buyers.

Key highlights include the high-resolution main camera aimed at photography enthusiasts, the large battery for all-day use, and a large high-refresh display, according to early listings and reports. The phone is expected to be available through Lava's retail partners and online channels.

The launch adds to a busy September for India's budget smartphone market, with multiple brands refreshing their line-ups ahead of the festive sales season. Pricing and full availability details are expected to be confirmed by the company in the coming days.