Mandira Bedi has joined Himalaya’s Muskaan initiative in Ahmedabad. The drive raises awareness about cleft care. The announcement came on October 3, 2026.

Cleft lip and palate are common birth conditions in India. They can be corrected with timely surgery. But many families do not know that free or affordable treatment exists. Awareness drives help bridge this gap.

Mandira Bedi will help spread the message in Ahmedabad. Celebrities often lend their voice to health causes. Their reach can take the message to thousands of families.

The Muskaan initiative works on cleft care awareness and support. Early treatment gives children a normal smile and speech. It also protects them from social stigma. The drive hopes to reach more parents who need help. Cleft conditions affect thousands of Indian babies every year. Surgery is usually done in the first year of life. Follow-up care includes speech therapy and dental support. Many NGOs offer free treatment across the country. Parents are urged to consult doctors early instead of waiting.