Tesla has dropped the name “Full Self-Driving” on its European websites, rebranding the driver-assistance system as “Tesla Assisted Driving” as Elon Musk pushes for EU-wide approval of the software.

The rename follows a statement from Germany on Tuesday that Tesla had offered to adopt the new name, after regulators in several countries said the old label was misleading. Tesla’s FSD page for Slovakia now redirects to a “Tesla Assisted Driving” page, with Germany, Spain and the Netherlands following the same approach. In the United States, the company still markets it as “Full Self-Driving (Supervised)”.

Regulators said the name was misleading

The core objection is that the system requires constant driver supervision, and motorists remain legally responsible. In Sweden, consumer protection authorities asked the transport agency to assess whether the marketing could give buyers the false impression the car could drive itself.

In Italy, internal government correspondence said the name, combined with Tesla’s promotional material, “could lead users to believe that the vehicle is equipped with unsupervised automatic driving functions attributable to higher levels of automation, particularly SAE Level 3”. A Reuters report this week detailed how Tesla has mounted a campaign to win European approval, including encouraging owners and supporters to lobby national regulators for faster decisions.

In September, a Norwegian Tesla owner asked the country’s public roads administration whether Tesla’s changes to how it described the system addressed concerns about the name, according to documents Reuters obtained through freedom-of-information requests. “Please do not simply say again that ‘we are waiting for the EU’ without explaining what Tesla or Norway must deliver in the meantime,” the owner wrote.

Eight countries in, EU vote delayed

Eight EU countries already allow the system, with Slovakia expected to become the ninth within days. However, a planned EU-wide vote has been pushed from October to at least December, with countries such as France conducting additional testing.

Musk has described the self-driving technology as central to Tesla’s future growth, making European clearance a commercial priority as the company battles to stay ahead in the race toward autonomous vehicles.