Fox News cut away from Donald Trump’s speech just five minutes in, AOL reported, in a moment critics called humiliating for the president.

The network interrupted the address and moved on to other coverage. The decision stunned viewers used to wall-to-wall Trump coverage on the channel.

Fox News has been Trump’s most loyal television ally for a decade. A cutaway like this signals real strain in the relationship.

The New York Times recently noted that Trump faces the sting of cancellation after years as must-see TV. Ratings pressure may be reshaping coverage.

The White House did not immediately respond. The clip spread fast online, where supporters and critics read it very differently.

Fox News and Trump have had a complicated alliance over the past decade. The network’s hosts usually defend him strongly. A cutaway during his speech is a rare public break. Media analysts say ratings pressure may be behind the move. The clip has been viewed millions of times online since it aired.