Shah Rukh Khan, Ajay Devgn and Tiger Shroff have responded to notices issued by the Food and Drug Administration in the Vimal Elaichi advertisement row, the FDA commissioner has said.

Two hearings in the matter have already been held. The notices relate to advertisements for the pan masala brand featuring the three stars. The brand's ads have run widely on television and digital platforms.

Officials have not announced any final finding. The responses and hearings are part of the process, and no conclusions about wrongdoing have been stated by the authorities.

The case has drawn attention because of the star power involved. Celebrity endorsements of pan masala and tobacco-adjacent products have faced growing criticism in recent years from health experts and lawmakers.

Consumer groups have long demanded stricter rules on surrogate advertising. The FDA is expected to decide the next steps after examining the replies. Further hearings may be scheduled if needed.