Actress Rhea Chakraborty has launched a new blush called “Caught Blushin” with the beauty brand Staze Beauty. The launch was announced on October 8. The blush was inspired by Rhea’s viral blush look from her appearance on the reality show The Traitors. Fans recreated the look on social media, and Staze Beauty saw an opportunity to turn the moment into a product. The blush is designed with Indian skin tones in mind. It has a blendable, buildable formula that delivers a flush of colour, from a subtle wash to a more defined look. The launch marks the beginning of the Rhea x Staze makeup line, with more beauty products to follow. “Makeup is something that has always really excited me,” Rhea said about the collaboration. “I love experimenting with different looks, playing with colour and finding little things that make me feel good.” She said she had used Staze products and genuinely liked the brand.