Entertainment
How Virtual Influencers Work: India’s AI-Generated Stars
Virtual influencers are India's AI-generated stars, digital personas with real followers and brand deals. Here is how they are created, managed and…
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Entertainment
How Bollywood Star Salaries Work: Fees, Profit Shares and Backend Deals
Upfront fees, profit shares, backend deals: Bollywood star salaries are structured finance. How the industry's biggest paydays are really negotiated.
Entertainment
How Fan Clubs Became Organised Marketing Machines for Indian Film Stars
Fan clubs became organised marketing machines for Indian film stars. Inside the fandoms driving trends, ticket sales and box office records.
Entertainment
How Celebrity Endorsements Are Priced in India: Inside the Brand Deal Business
A single post by a top star can cost a brand crores. Inside India's celebrity endorsement business: pricing, deal structures and measuring…
Entertainment
Why Film Stars Launch Production Houses: The Business Logic Explained
Almost every major star now runs a production house. The business logic of control, profit capture and libraries behind the star-banner trend.
Entertainment
How Film Stars Build Business Empires Beyond Acting
Films are just the start: today's stars build fashion labels, sports teams and startups. How Indian film stars construct business empires beyond…
Entertainment
How Celebrities Monetise Social Media: The Business of Star Instagram Accounts in India
A star's Instagram is now a media business worth crores. How Indian celebrities monetise social media: sponsored posts, brand deals and the…
Entertainment
Why Indian films now open in cinemas before chasing the streaming money
The pandemic-era experiment of premiering films directly on streaming is over. With direct-to-digital releases halving and box office collections hitting a record…
Entertainment
U, UA and A: Inside the CBFC Machine That Certifies Every Indian Film
Before any film reaches an Indian cinema, it must pass the Central Board of Film Certification. This explainer traces the journey from…
Entertainment
No Longer ‘Regional’: How India’s Film Industries Conquered the National Audience
Telugu, Tamil, Malayalam and Kannada films now account for nearly half of India's box office, with 2025 the highest-grossing year ever. This…