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Paramount-Warner Bros to Rebrand as Skydance After $110B Merger

The combined company formed by the Paramount and Warner Bros. Discovery merger will be called Skydance, CEO David Ellison announced on Friday. The roughly $110 billion deal is expected to close on October 6.

The new corporate name comes from Ellison’s original production company. Ellison said the company never wanted a new identity to overshadow Paramount or Warner Bros., which will remain central brands alongside assets like HBO Max, Paramount+, CBS, CNN, MTV and franchises such as Game of Thrones and the DC Universe.

The merger cleared its final legal hurdle this week when a US federal judge approved a settlement with 12 states that had sued to block the deal. Paramount agreed to spend $1.5 billion more on US film production over five years and fund $47.5 million in worker retraining.

Ellison will remain chairman and CEO, with former Mattel chief Ynon Kreiz joining as co-CEO. The Class B shares are expected to move from Nasdaq to the NYSE, changing ticker from PSKY to SKYD.

Why it matters: the merger creates one of the largest media companies in history and will reshape Hollywood’s studio landscape.

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