South Korean telecom giant KT is revamping its My KT app with 14 new AI agents, as it bets on artificial intelligence to transform customer service. The agents will handle tasks across plan inquiries, supplementary services, memberships and long-term customer benefits, offering personalised recommendations and support.

A new personalised message area will surface tailored offers, while the My AI assistant will sit at the front of the app to guide users. Park Hyun-jin, executive vice president and head of KT’s Customer Division, said the company expects to see significant changes in the telecom customer experience as AI takes on more of the workload.

To mark the launch, KT will run a customer trial promotion from October 12 to October 31, with prizes including the Galaxy Z Fold8 and Galaxy Watch9 on offer. The move reflects a wider trend of Asian carriers racing to embed AI assistants into their customer-facing apps.