Oppo will launch the K14 Plus in India today at 12 pm IST, with the phone expected to be priced under 45,000 rupees. The device will be available in orange and white colour options, according to the company’s announcements.

The launch continues Oppo’s K-series push in the mid-premium segment, where the standard K14 5G sells for 25,999 rupees for the 6GB-plus-128GB variant and 28,999 rupees for the 6GB-plus-256GB model. Full specifications are expected to be revealed at the launch event, with the Plus variant likely to offer upgraded performance and display features over its sibling.

The smartphone market in India remains intensely competitive in the 30,000 to 45,000 rupee band, with brands leaning on camera upgrades and fast charging to stand out. Oppo will be hoping the K14 Plus can carve out a niche ahead of the festive season, when phone sales traditionally peak. The company has been teasing the launch through its official channels this week. Complete specifications, pricing and sale dates are expected to be revealed at the event.