The rise of Mohamed Salah at Liverpool has been linked to a dramatic drop in hate crimes and Islamophobia, a fan survey has found. The research showed Salah’s presence helped familiarise the fanbase with Islam and encouraged people to see the religion in a more positive light, compatible with British values.

The findings highlight how minority representation on big stages can shift public attitudes, with the authors noting Muslims are among Britain’s most discriminated groups. Salah was named one of TIME magazine’s 100 most influential people, with former Liverpool manager Jurgen Klopp praising his joyful influence. The Egyptian forward’s impact goes beyond goals, the study suggests, showing how a footballer’s conduct can reshape how communities see each other.

The report has been widely shared as an example of sport’s power for social good. Upon Salah being named one of TIME Magazine’s 100 most influential people, Klopp said it was nice to have somebody around full of joy and love. The authors called the findings a benefit of minority representation on world stages.