South Korean entertainment giant HYBE will host the first international edition of its Weverse Con Festival in New Delhi on March 27 and 28, 2027. The announcement was made on October 7.

The two-day festival will feature a mixed line-up of K-pop and Indian artists, along with collaborative stages and fan engagement activations tied to HYBE's Weverse platform. The artist line-up will be announced later.

Ticket sales will be handled exclusively through BookMyShow, which is co-producing and promoting the event through its live entertainment division, BookMyShow Live.

HYBE chief executive Jason Jaesang Lee described the festival as part of the company's "multi-home, multi-genre" strategy, with India identified as a priority growth market.

The festival has previously featured major names such as SEVENTEEN, ENHYPEN, LE SSERAFIM, TOMORROW X TOGETHER and NewJeans. Fans are already speculating about which popular K-pop acts could perform in New Delhi, though HYBE has not confirmed any names.

The announcement comes alongside HYBE's broader India push through HYBE India, its Mumbai-based strategic office, which has been running nationwide talent auditions and developing locally produced content aimed at global distribution.