Apple’s Tim Cook Era Ends as Ternus Takes Over
The Tim Cook era at Apple has ended. John Ternus has taken over as chief executive, succeeding Cook on September 1, according to Mark Gurman’s reporting.
The transition marks the end of a 15-year run under Cook. Ternus, long seen as a rising star, now leads the world’s most valuable company.
The new CEO has already moved to cut the Enterprise Program and streamline the organisation. Gurman reports a push for faster product launches.
Apple faces pressure on several fronts: slowing iPhone growth, AI competition and regulatory battles in the US and Europe.
Ternus is expected to bet big on artificial intelligence and new device categories. Investors will watch his first product cycle closely.
Cook remains as an adviser during the handover. The board has backed the succession plan unanimously.
Cook’s 15-year tenure saw Apple become the world’s most valuable company. The handover is the first CEO transition at Apple since 2011. Investors will now judge Ternus on his first full product cycle.
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