Indian smartphone brand Ai+, backed by NxtQuantum Shift Technologies, launched its festive season lineup on September 28, including a new phone, tablet and laptop.

The Pulse 2 FE smartphone is priced at Rs 9,999, targeting the budget segment with flagship-style features, while the NovaTab tablet costs Rs 17,999.

The company also unveiled the Nova LapTab, a 13.2-inch 2.4K display device priced at Rs 24,999, aimed at students and young professionals.

All three devices go on sale on Flipkart from October 7, in time for the festive shopping rush, when Indian electronics sales typically peak.

The launch event also showcased the brand’s focus on local manufacturing and software customisation for Indian users. Ai+ is positioning itself as a value brand in a crowded market dominated by Xiaomi, Samsung and Realme. Analysts said the aggressive pricing could win first-time buyers, though after-sales service will be the real test. The brand said it would expand its service centre network to more than 500 cities by December, addressing a key concern for buyers of new Indian brands.