Ranbir Kapoor Named Brand Ambassador of Mantra Group
Ranbir Kapoor has been named the new brand ambassador of Mantra Group.
The announcement was made on October 7. The actor will front the group's campaigns across platforms.
Brand endorsements are a major income stream for film stars. Kapoor already backs several leading brands.
Mantra Group picked Kapoor for his wide appeal. He connects with both young and family audiences.
The partnership will include television, digital and outdoor campaigns. Festival-season ads are expected first.
Celebrity ambassadors help brands cut through clutter. A familiar face can lift recall and trust.
Kapoor is also in the news for Ramayana. The two-part epic releases its first part in November.
The Mantra Group deal adds to his endorsement portfolio. More campaign details will follow soon.
Kapoor's endorsement fee ranks among the highest in the industry. Brands value his clean image and mass appeal. The group operates across several consumer segments. Kapoor will appear in its flagship brand campaigns.
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