Kriti Sanon, Jasprit Bumrah Star in UNIQLO Fleece Campaign
UNIQLO has launched its new Fleece campaign in India. The campaign stars actor Kriti Sanon and cricketer Jasprit Bumrah.
The campaign was announced on October 8. It showcases the brand’s winter 2026 Fleece collection. The films follow the two stars through their winter routines.
Kriti Sanon wears the Fluffy Yarn Fleece Jacket and the Windproof Fleece Hoodie. Her film shows moments at home and outdoors. Jasprit Bumrah is seen in the Fleece Full-Zip Jacket and the Bi-Colour Zip Jacket.
The campaign is built on UNIQLO’s LifeWear idea. It highlights warmth, comfort and simple design for everyday winter wear.
Marketing Director Nidhi Rastogi said the campaign shows how Fleece fits different lifestyles. The collection will be promoted across print, digital and outdoor media.
Both stars are UNIQLO ambassadors in India. The campaign films are now live on digital platformsThe collection is now available in UNIQLO stores and online. Prices start from the mid-range segment in India.
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