Entertainment
How Short Films Find Audiences in the Streaming Era
Short films find audiences through YouTube, festivals and platform anthologies. How independent filmmakers get their shorts seen in a feature-length world.
Entertainment News
Entertainment
Why Streaming Platforms Bet Big on Tamil, Telugu and Malayalam Content
Tamil, Telugu and Malayalam content outperforms on Indian streaming. Why platforms bet big on the South: audiences, quality, budgets and the dubbing…
Entertainment
How Esports Became a Career in India: The Rise of Competitive Mobile Gaming
Esports became a career in India through mobile tournaments, sponsorships and streaming. How competitive gaming turned into a profession for thousands.
Entertainment
How Recommendation Algorithms Decide What You Watch on Indian Streaming Apps
Your streaming home screen is engineered, not curated. How recommendation algorithms decide what you watch: signals, models and India's complications.
Entertainment
How Gaming YouTubers Make Money in India
Gaming YouTubers in India earn through ads, sponsorships, memberships and streaming. How gameplay videos became a lucrative career for digital creators.
Entertainment
How Piracy Hurts Indian Streaming: The Fight Against Telegram Leaks and Illegal Downloads
Telegram leaks bleed Indian streaming of crores yearly. How piracy works, the industry's anti-piracy arsenal, and whether the battle can be won.
Entertainment
How Mobile Gaming Took Over India’s Entertainment Hours
Mobile gaming took over India's entertainment hours via cheap data and free-to-play titles. How the smartphone became the nation's favourite game device.
Entertainment
How Co-Productions Work: Why Indian Studios Partner With Global Streamers
Indian studios are co-producing with global streamers as never before. How co-productions work: financing, creative control, deal structures and frictions.
Entertainment
How Game Streaming Works: The Business of Watching Others Play
Game streaming turned watching others play into a massive business. How platforms, streamers and viewers sustain the live gaming economy in India.
Entertainment
How Kids’ Content Became a Streaming Battleground in India
Kids' content became streaming's fiercest battleground: households with children churn less and watch more. Why platforms spend crores on animation in India.