Short-Drama Apps Take Over India’s OTT Charts
Short-drama apps now occupy six of India’s top 12 free entertainment apps, ahead of Netflix and Prime Video.
VibeShort is number one, according to AppBrain data from September 30. StoryReel, NetShort, DramaBox, FlickReels and MVShort also rank in the top 12.
Netflix is second and Prime Video third. The apps stream vertical micro-dramas of one to two minutes per episode.
The format has exploded in India this year. Industry watchers say short attention spans are driving the trend.
Traditional streamers are taking note of the shift. The apps earn through ads and paid episodes.
Analysts expect more investment in the micro-drama space.
VibeShort tops the free entertainment chart in India, per AppBrain’s September 30 data. StoryReel, NetShort, DramaBox, FlickReels and MVShort also made the top 12. Netflix ranks second and Prime Video third. The vertical micro-drama format has surged this year. Analysts expect more investment ahead. The shift marks a major change in how India watches video.
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