Filmmaker Rajkumar Hirani’s “Pritam And Pedro” has crossed 31 million views, racking up over 73 million watch hours, according to reports.

The project has emerged as one of the most-watched pieces of long-form digital content from Bollywood this year, drawing audiences far beyond the traditional theatrical circuit.

Hirani, known for blockbusters like 3 Idiots and PK, has a track record of blending mass entertainment with emotional storytelling, and the strong numbers suggest his digital venture has struck a chord.

The milestone underlines how quickly viewing habits are shifting, with premium short-form and mid-form content now competing with theatrical releases for audience attention.

Trade watchers note that 73 million watch hours from 31 million views indicates strong completion rates, meaning most viewers stayed through the content rather than dropping off early. The performance adds to a busy year for Bollywood’s digital slate. Industry observers say the numbers confirm that established directors can command serious audiences outside theatres, and more feature filmmakers are expected to experiment with premium digital formats in the months ahead.