Homegrown brand Ai+ Smartphone has expanded beyond phones with the launch of three new devices in India — the Pulse 2 FE smartphone, the NovaTab tablet and the Nova LapTab 2-in-1 — announced on September 28 ahead of the festive season.

The Pulse 2 FE is priced at 9,999 rupees for the 4GB/64GB variant, with a 6.67-inch 120Hz display, MediaTek G81 processor, 50MP rear camera and a 5,000mAh battery. The NovaTab starts at 17,999 rupees (6GB/128GB, with bank offers) and goes up to 20,999 rupees for 8GB/128GB, offering an 11.97-inch 90Hz display, T760 chip and an 8,000mAh battery. The Nova LapTab, a 13.2-inch 2.4K productivity device with stylus and attachable-keyboard support, is priced at 24,999 rupees.

All three run Android 16 with the company's NxtQuantum OS — billed as India's first sovereign mobile operating system — and support 5G. They go on sale on Flipkart from October 7, just ahead of Diwali.

Ai+ CEO Madhav Sheth said the launch marks the brand's move from smartphones to a connected device ecosystem 'designed in India with the ambition to compete globally'. The aggressive pricing puts the new tablets in direct competition with established players in the budget segment.