Entertainment
How Animation Studios Create Mythology Shows for Indian Television
Animation studios create mythology shows blending ancient epics with modern pipelines. How Ramayana and Mahabharata get animated for young viewers.
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Entertainment
Why Web Series Cost More Than Films: The Economics of Streaming Originals in India
A prestige web series can cost more per episode than a Bollywood film. Why streaming originals are so expensive, where the money…
Entertainment
How Short Films Find Audiences in the Streaming Era
Short films find audiences through YouTube, festivals and platform anthologies. How independent filmmakers get their shorts seen in a feature-length world.
Entertainment
Why Streaming Platforms Bet Big on Tamil, Telugu and Malayalam Content
Tamil, Telugu and Malayalam content outperforms on Indian streaming. Why platforms bet big on the South: audiences, quality, budgets and the dubbing…
Entertainment
How Esports Became a Career in India: The Rise of Competitive Mobile Gaming
Esports became a career in India through mobile tournaments, sponsorships and streaming. How competitive gaming turned into a profession for thousands.
Entertainment
How Recommendation Algorithms Decide What You Watch on Indian Streaming Apps
Your streaming home screen is engineered, not curated. How recommendation algorithms decide what you watch: signals, models and India's complications.
Entertainment
How Gaming YouTubers Make Money in India
Gaming YouTubers in India earn through ads, sponsorships, memberships and streaming. How gameplay videos became a lucrative career for digital creators.
Entertainment
How Piracy Hurts Indian Streaming: The Fight Against Telegram Leaks and Illegal Downloads
Telegram leaks bleed Indian streaming of crores yearly. How piracy works, the industry's anti-piracy arsenal, and whether the battle can be won.
Entertainment
How Mobile Gaming Took Over India’s Entertainment Hours
Mobile gaming took over India's entertainment hours via cheap data and free-to-play titles. How the smartphone became the nation's favourite game device.
Entertainment
How Co-Productions Work: Why Indian Studios Partner With Global Streamers
Indian studios are co-producing with global streamers as never before. How co-productions work: financing, creative control, deal structures and frictions.