Ranveer Singh becomes first Indian ambassador for Ray-Ban Meta
Ranveer Singh has been named the first Indian brand ambassador for Ray-Ban and Ray-Ban Meta, Meta announced on October 1.
The Bollywood star joins a global roster of personalities associated with the brands, including BLACKPINK’s Jennie and Formula 1 champion Lewis Hamilton.
In the role, Singh will represent both the conventional Ray-Ban range and the Ray-Ban Meta smart glasses in India. The association launches with an advertising campaign built around the tagline “Frame Your True Self”, rolling out across digital, print and retail channels.
“Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember,” Singh said. “A combination of these iconic styles and cutting-edge technology with Ray-Ban Meta makes this partnership feel so natural.”
The Ray-Ban Meta glasses integrate AI capabilities into classic frame profiles, offering hands-free calling, music streaming and Meta AI access. The announcement follows a strong year for Singh, including the success of the Dhurandhar franchise.
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