Mumbai Police has once again shown its flair for pop culture, giving Sanjay Leela Bhansali’s Love & War poster a road-safety twist that has gone viral.

The police department’s social media team reworked the film’s poster, starring Ranbir Kapoor, into a message about safe driving. The post quickly became one of the most shared pop-culture moments of the week.

Mumbai Police’s social media accounts are known for blending trending films, memes and civic messages. The Love & War post follows a long line of creative campaigns that use Bollywood buzz to push road safety, cyber awareness and emergency helplines.

Love & War, directed by Bhansali, is one of the most anticipated upcoming releases. The poster’s striking visuals made it an easy canvas for the police’s creative team.

The viral moment shows how official handles have learned to speak the internet’s language. By meeting audiences where they are, Mumbai Police turns a film poster into a safety reminder that people actually share.