Google has raised the price of the Pixel 10a in India by Rs 6,000, months after its launch.

The phone now costs Rs 55,999 for the sole 8GB RAM and 256GB storage variant, up from its launch price of Rs 49,999. The revised price is live on the Google Store in India.

The hike is not limited to India. In the US, the 128GB variant has gone from $499 to $599, while the 256GB model now costs $699.

There is no hardware change. The phone keeps the same Tensor G4 processor, 8GB RAM and 256GB storage. The increase is linked to rising memory and component costs, driven in part by strong demand from AI data centres.

Buyers can soften the blow with bank offers. HDFC and ICICI Bank credit cards offer Rs 3,000 cashback, bringing the effective price down to Rs 52,999.

Flipkart still listed the phone at Rs 49,999 at the time of reporting, with an effective Big Billion Days price of Rs 39,999 when exchange and bank offers are combined.