Myntra’s Big Fashion Festival (BFF) goes live on October 8. The sale will offer more than 8 million styles across fashion, beauty, and lifestyle categories.

The shopping event is fronted by brand ambassadors Alia Bhatt and Ranbir Kapoor. Their campaign films turn small, everyday moments into funny reasons to shop. A stray scrunchie, an aunty’s blessing, a Diwali cab ride, a lucky card game, or even a sneeze can spiral into a shopping trip.

The campaign was created by Tilt Brand Solutions. It plays on the idea that when a deal is too good to resist, any small excuse becomes a reason to buy.

“BFF has always been about giving customers a reason to refresh their style at unmatched value,” said Neha Gulati, Senior Director of Brand Marketing at Myntra. She said the brand wanted humour to carry this year’s message.

Ranbir Kapoor said the films are fun because the humour comes from something real. Alia Bhatt said she loves how the smallest, most random things become a perfectly good reason to shop.