Sharvari has become H&M Beauty’s first ambassador in India, Bollywood Hungama reported on Wednesday.

The brand also launched a festive makeup edit featuring her picks. The collection is timed for the festive season, when beauty sales in India usually peak.

Sharvari has emerged as one of the promising young faces in Hindi cinema. Brand endorsements have become a key part of her growing public profile.

Beauty brands are betting big on India, where the cosmetics market has grown fast in recent years. Celebrity ambassadors help brands connect with young shoppers.

The festive edit with her selections is now available through the brand’s stores and online platforms.

The Indian beauty market has grown rapidly as more young shoppers buy premium cosmetics. International brands are racing to sign local faces who connect with this audience.

Sharvari’s appointment is the brand’s first such partnership in the country. More campaign shoots and store events are expected in the coming months.