JioHotstar Enters Middle East via STARZPLAY Tie-Up
JioHotstar has entered the Middle East and North Africa through a partnership with STARZPLAY, announced on Tuesday at an event at the Burj Khalifa.
The streaming platform will appear as a dedicated section inside the STARZPLAY app and website. This follows JioHotstar’s September launches in the UK, Canada and Singapore.
Viewers in MENA will get new JioHotstar originals at the same time as India, with audio in up to 10 languages. The catalogue spans Hindi, Malayalam, Tamil, Telugu and Bangla, and includes Bigg Boss across six languages and Koffee with Karan. There is a special focus on Malayalam programming for the region’s large Malayali audience.
JioHotstar will be available through STARZPLAY’s Plus plan at AED 34.99 a month. A Max plan at AED 49.99 adds Starzplay’s sports, including cricket. JioHotstar’s own India sports offering will not be available in the region.
Backed by Reliance Industries, JioHotstar has over 500 million monthly active users and is building a global footprint.
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