Vivo is set to launch two new smartphones in India today, October 6, expanding its portfolio ahead of the festive season. The launches are expected to target the mid-range segment, which sees strong demand during Diwali sales. The smartphones are likely to feature upgraded cameras, fast charging, and the latest processors.

Vivo has been aggressively expanding in India, competing with Samsung, Xiaomi, and Realme. The timing is strategic, as e-commerce platforms host major sale events in October. Industry watchers expect competitive pricing to attract festive shoppers.

The launches will be streamed online, with full specifications and prices to be revealed at the event. Vivo's focus on camera technology and design has helped it gain market share. The new models are expected to hit stores and online platforms within days of the launch.

The launches will be available across online and offline channels. Vivo is also expected to announce festive offers and exchange bonuses for buyers.