The Ray-Ban Meta Glasses Gen 1 have dropped to near Rs. 15,000 on Amazon India, ahead of the festive sale season. The discount makes the smart glasses far more accessible.

The glasses combine Ray-Ban’s classic frame design with Meta’s smart features, including cameras, open-ear audio and voice controls. They have found a growing audience among creators who want hands-free photos and video.

Wearable prices usually drop ahead of the Great Indian Festival and Big Billion Days sales. The near-Rs. 15,000 price is one of the lowest seen for the first-generation model.

Smart glasses remain a niche category in India, but aggressive pricing could change that. With festive discounts kicking in, brands are betting that wearables will be a big gifting category this year.

The first-generation model launched at a much higher price, putting it out of reach for most buyers. Festive sales have become the biggest window for premium gadgets in India. Analysts expect smart wearables to be one of the fastest-growing categories this season.