Salman Khan to Unveil Kenz De Rasasi Fragrance Brand in Dubai
Bollywood superstar Salman Khan will be the chief guest at the official unveiling of Kenz De Rasasi, a new luxury fragrance house from Dubai, at Beautyworld Middle East on October 6, 2026.
The launch will take place at the Dubai World Trade Centre, where the brand will debut at booth Z6-A12 from 2:00 PM, according to the organisers. Salman Khan will join Anis Abdul Razzak, owner of Rasasi Perfumes and chairman of AAR Group, for the official launch.
Kenz De Rasasi will unveil eight fragrance collections, presenting its fragrance universe to international retailers, distributors, media and creators for the first time, the brand said.
The name combines the Arabic word Kenz, meaning treasure, with the French word de, meaning of, giving the phrase The Treasures of Rasasi, according to Dubai News Week.
Rather than simply reviving older scents, the house says it has reworked selected heritage treasures across fragrance, formulation, bottles, packaging and storytelling. The brand was announced on October 2.
Khabar 24h Editorial Desk — our explainers are prepared by the Khabar 24h editorial team using AI-assisted research tools, and every piece is reviewed by a human editor before publishing. We do not claim original reporting: our work is turning complex topics into simple, accurate summaries. Spotted an error? Write to contact@khabar24h.com — our corrections policy aims for same-day review.
More from this author →
Leave a Reply